Accor brands were recognized as they targeted clearly defined groups and aimed to offer the best prices possible. They had stipulated price/performance ratio in each service or product delivered. in a way to increase customer satisfaction and meet the demand,
Accor opened its first new boutique in 2004 at Christchurch. The group also introduced new brands for the non-standardized economy. Rebranding of the acquired hotels such as the Pullman hotels international in 1993, the Hindley-Parkroyal hotel in 2000 and several others also enhanced the success of the hotel.
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