Essay: Pacific Brands moving to China

Essay: Pacific Brands moving to China

Sample Essay

The Age reported on February 25th about the Australian clothing company Pacific Brands moving its manufacturing facilities to China (Draper 2009). This has been in line with moves by a range of such businesses in the country deciding to place their facilities in Asia.

Brands espoused by the company have been seen to be quintessentially Australian with a large following. This decision has been seen with a reflection of how many other local manufacturers in the food industry and others have slowly been taken over by foreign based companies. However, The Age reports that Pacific Brands, which retains Australian ownership, stresses that it remains very much Australian. Despite its manufacturing facilities now located inAsia and the subsequent layoff of workers in the country, the company’s top management is quick to point out that the idea generation and organization will always remain Australian and thus it will not lose its focus towards the country (Draper 2009).

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