By far advertising is supposed to be the biggest way of promoting and effecting sales, as the whole world is exposed to this mass communication.
It effects all the people both rich and poor, and different strategies are made for different groups of people .Some advertising strategies effect one type of people and audience are addressed accordingly. For example the message they want to communicate is to prevent heart disease through a type of medication, and also reduce the risk of heart attack.
Advertisers are very smart and they make a certain type of image of their company and product launched by them on the people being addressed, through using different type of strategies.
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