All the time we are affected by advertising, particularly on television radio and billboards.
Advertising on television is by far the most expensive kind; never the less it is believed to be the most effective. Advertising on television is usually broken up in parts and products are products are advertised during prime hours ie before the news, during the news and after the news. Similarly advertising is mostly done by presenting commercials before and after a highly popular drama serial, so on and so forth.
Advertising on radio is mostly based on musical jingles, songs, slogans etc, such type of advertising constantly informs us about a product or reminds us about its salient features. Many hours of the day people stay tuned to the radio and are exposed to musical commercials, so advertising on radio is also very effective.
Similarly we come across billboards everywhere, whether we are walking or riding a bus or driving a car.
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