As already mentioned, the above-mentioned campaign is one of the effective measures in the company’s history, since through it the company did not only achieve its main objective, which was to enhance and maintain its reputation but also got other advertising profits, which included among others:
Maintaining the existing customers
The advertising campaign was an opportunity for the company to win its customers’ loyalty and hence prevent it from losing them to other car manufacturers. This was achieved through the statistical representation of the amount of the company’s sale, which was about 8.6 million since 1968, (which gave the consumers the confidence to continue with the use of the company’s products). Additionally, some of the company’s products were named as the Top Safety Picks, by the Insurance Institute of Highway Safety for 2011 leading to increased consumers’ confidence.
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