Marketing has derived its influences from innumerable fields of life such as social sciences, psychology, sociology and economics. It is a unique amalgamation of various fronts of life. Anthropology has been impacting marketing for quite some time though the influence is comparatively smaller in scale. Research conducted by marketing analysts has chalked out these activities. Its association with advertisement has co-joined with creative arts too. Today marketing variables have incorporated creative arts too for marketing the product. The Marketing literature is no more constant and is infamous for its rapidly changing nature. There have been a multitude of marketing definitions connoted by various institutes.
The Chartered Institute of Marketing is one such marketing premise and it explains marketing in terms of customer needs and the efforts undertaken to satiate them. This is normally achieved by transforming and adapting the product completely in accordance with the needs of the customers. Another organization goes on to define marketing as a process closely related to management which is aimed at identifying and assessing customer needs efficiently while some others claim that marketing is more about getting the right goods at the right time to the right people. It may be one of the oldest of all activities of man yet the phenomenon remains as recent as ever.
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