Sample Essay

It is believed that email marketing is perhaps the best method to get your product known amongst a vast number of people at the same time. If targeted suitably and the message  is crafted appropriately, e-marketing can help you convey the right content to the right prospect at the right time in the selling cycle and constantly attain high response rates from quality prospects. What is more is that email marketing tends to have a global reach. No matter where you are or whom you need to reach, “targeted emails pave the way. Costs incurred in designing, executing, testing, sending and receiving an email is up to 78% less for a run of 5000 over paper-based direct mail version. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising” (Anuja, 2006)..

What is more is that you can ingeniously commence campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospect, to grab his attention and interest right away.  Through emails you can personalize and greet everyone who is a target. This is what is needed to create a bond between with the parties and with an email the audience can understand your offering even when you are out of office. It is also necessary to understand that a vast number of tools are obtainable that precisely measure click-through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns. Another interesting fact is that with targeted marketing through emails, you do not bother people who are not interested in your product. You can select each one of your targets based on geography, age, income, spends, and many other parameters (Successful Email Marketing Practices, 2002).

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