Firstly, the company can address this issue by devising strategy that ensures that the customer is the most important element of its very being. In this regard, putting the customer ahead of all other factors provide the company with ac competitive edge that illustrate the differentiation in the in the market.

Secondly, in building customers centered organization the company should redesign the interaction patterns and relationship with customers through provision and supporting all the processes that serve the customers (Hirata, pp. 67). The company should seek to reorganize all processes with customers on the basis of comprehending their priorities. Further, as aforementioned, ensure proper motivation of the human resource geared towards enhancing customers’ mission. It is essential to engage the workforce in rigorous training to ensure that the customers receive improved services.

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