Internet Marketing or Online Marketing includes the use of multiple strategies as well as techniques to support the complete overall online marketing objectives of an organization. Internet Marketing is a somewhat extensive and multifaceted process that can be customized so as to make the most of marketing effectiveness. It is basically the use of the Internet to publicize and sell merchandise or services. This particularly involves the use of Web sites and e-mail to inform customers about a product, solicit their questions, and accept their orders directly through the electronic medium.
It is said that, “Internet is the fastest growing marketing medium today, simply because most of your prospects spend more time online than reading a newspaper/magazine, watching TV or other media. It makes infinite more sense to invest in online marketing today as it’s cheap and hits your prospects directly” (Anuja, 2006). This proves that internet marketing tends to have its advantages and can be used in order to promote a product in a much cheaper yet quicker manner.
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