Sample Essay

Executive Summary

Vive La France dessert house specializes in French chocolate desserts and also provides a chocolate gift service. The dessert house located at the lower ground floor of Sunway Pyramid new wing. It is a distinctive retail landmark located in the heart of Petaling Jaya.

This Malaysia’s first themed shopping and entertainment mall has undergone a magnificent transformation to herald a new shopping kingdom that boasts 4 million square feet of retail extravaganza. This mega shopping centre provides a rich variegated merchandising mix, with international and popular local brands. Quoting the number of visitors, the shopping centre receives an average of 30 million visitors a year, or about 2.5 million monthly. This is one of the strongest strength for the dessert house to be recognizes and growth effectively in the next five years (Andrew, 2007, p. 21).

The total area would be 1000 square feet with 10 tables and 32 seats. The rent is RM 15,000 monthly. The kitchen will be equipped with a commercial stove, refrigerator, freezer, Walk-in-cooler, oven, and small commercial dishwasher. Due to the diligent searching out of bargain (but quality) equipment, the cost will be RM68, 000. Other start-up expenses will be dishes, furniture, renovation, food inventory, rent deposit, marketing, start-up labor, legal and other costs associated with opening our dessert house (Allen, 2000, p 20).

The Vive La France will feature with clean and sophisticated atmosphere. Comfortable furnishings and decor with soothing warm tones; it will be the perfect place to stop in for a bite to eat, for a drink, entertain or for a small business meeting. For extra service, we will have musical performance of French music during special occasion (Drucker, 2006, p 34).

The restaurant will be open seven days a week. We will offer special theme nights and promotion to attract new customers. The cafe will be fine dining in a relaxing atmosphere, warm colors, French culture interior and exterior, fresh flowers, soft music, candles and sophisticated water color painting (Dean, 2006, p 98).

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