In conclusion, we can see that business environments are dynamic and keep changing. In Google’s case, we expect the changing environments highlighted above will affect business operations and marketing strategies. For instance, if the Internet Sales Law comes to effect, we expect to see reduction in Google’s client base and profit margins.

Similarly, if other nations restricted internet use as China does, the Google may end up losing a large market share. However, the company can re-strategize and come up with ways to counter these changes and thus end up experiencing minimal or no effects.

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