Essay: The Business Level Strategy
The business-level strategy can be considered the firm’s first-line, competitive, or
introductory strategy. After a firm has successfully implemented its business-level strategy,
it will expand its operations and pursue growth through product diversification (corporate-level strategy) as well as geographic diversification (international-levelstrategy).
The same is true for the individual dressing up like a firm, especially given thisglobalization era; long-term viability requires “breadth” of knowledge or KSA (product diversification) as well as a geocentric orientation (geographic diversification)..
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