In the end it is important to understand that disasters and accidents are inevitable and unexpected but it is the actions taken after the incident that is of significance. A company that manages crises well is one that is respected and pursued by the consumers and the general public.
In order to manage crises well and take the right steps in times of disasters is well taken care of through a plan that would be an advance preparation for the course of action to be implemented. With the world contracting and with the advent of globalization, new spreads quick and companies need to take care of the way they are perceived by the consumers. Moreover, it is equally important to make the right decisions in time of accidents in order to avoid bad publicity and a permanent dent on the company’s image and reputation.
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