Sample Essay

Euro Disneyland

Introduction:

Ever since the concept of globalization has come into existence, the studies of cultural differences, dimensions and attitudes have began to take place and different scientists and observers started coming out with their own set of discoveries and observations (McGregor, 2004). The main reason behind cultural difference and dimensions started when workers of different countries started working together on unified projects and conflicts started arising between the people of different races and culture (Kotler, 2008). Keeping in view of such situations, Dutch Sociologist Gerard Hofstede came up with a study named as Geert Hofstede’s Cultural Dimensions in which he laid stress upon five aspects naming Power Distance Index, Individualism, Masculinity, Uncertainty avoidance index and Long term Orientation. The case study in this paper focuses more towards the cultural difference between employees of Disneyland that are located in different countries.

Using Hofstede’s 4 culture dimension, highlighting main cultural differences between United States and France:

Disneyland is an American Idea of a theme park which serves as a recreational place for children and families. This theme park originally started from Anaheim, California (United States) and later on after receiving massive response from visitors all around the globe, the directors of the company started off with opening similar type of theme parks with the same name of Disneyland in Orlando (US), Tokyo (Japan) and at Marne-la-Vallee (France).

Although Disneyland did not find much difficulties in starting off their operations in Orlando and Tokyo and attracting large number of visitors in both locations but the response at Euro Disneyland had been alarming for the company. The Euro Disneyland had 12000 employees and most of them were from France. With the American idea being implemented in France, it was pretty tough for the French workers to mould themselves according to the US customs and traditions. The Euro Disneyland was located 20 miles east of Paris but the main flaw in opening a theme park as big as Disneyland in location like Paris was that the park was totally following American culture which did not attract many French visitors.

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