In Australia, ford motor company aims at providing best after sales services to its clients. For this purpose the company was established its showrooms and service centers all over Australia so that the interested buyers can directly contact the company authorized showrooms and avail the after sales services without involving third part agents or local distributors.
Ford has a wide variety of automobiles which are offered to various segments of the Australian population. Therefore to cater needs of various consumer segments the ford automobiles are distributed through authorized Ford showrooms. However brokers, agents and other local distributors are also found selling Ford automobiles on lower prices as compared to the newer vehicles yet not promising after sales service (Meyer, 2007, p. 135).
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