The improved technological level and the consequent increased mechanization, the creation of a global village, decreased government restrictions in matters concerning trade and investment are just of the major factors that have led to increased business activities in the entire world. Consequently, there has been increased competition in the world of business as evidenced by the escalating rate of collapsing businesses, amalgamation and formation of cartels among others.

However, despite the stiff competition, there is a significant number of small businesses turning mega, posing the question; what is the secret for business survival in this competitive world? In this regard, this paper is set to expound on advertising campaign in terms of the marketing channels utilized, the traditional verses modern means of advertising and most importantly effectiveness of advertising, in which the Toyota Company will be the focus as put in the article “New Toyota Advertising Campaign Reminds Consumers Why It’s the Best-Selling Brand in America”.

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