Sample Essay
When a new product is launched in the market it will have a positive impact on the minds of people provided the product is backed by correct and appealing advertising campaign.
Most important factor is the appealing aspect of the product which is positively advertised .if the appeal is addressed to the right audience it attracts them and they tend to buy the product , for instance if a toy is being advertised the appeal should be targeted at children ,it will do further good if appeal is related to Mickey Mouse instead of some elderly ,sober character.
When the right kind of appeal is made the audience try to identify themselves with the product ,which ultimately results in a boost in the sales of the product ,whereas an improper appeal will have minimal effect on the audience and will result in wasteful expenditure.
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