Face book hit off with member to member invites. It was started by a few students at Harvard and initially one could only become a member of the site if sent an invite by a friend. There was nothing like free sign-up which soon made face book talk of the town. From one person to another, its popularity kept growing. What face book administrators incorporated in this regard was an amalgamation of both ecommerce and affiliate marketing models. Their members were getting them more members.
With the passage of time, it was decided, in the interest of the social site itself that it becomes open to all and soon free signups were incorporated. The result was phenomenal. Members came in hundreds and thousands. At the same time, work was under way with respect to the social interaction from within face book as well. (Justin n.d.)
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