Sample Essay

Both Ferrari and Lamborghini appeal different types of customers. Since Ferrari concentrates more on speed and has greater horsepower than Lamborghini, it attracts speed racers and appeals them because of its speed related characteristics. Ferrari success cannot be measured in terms of revenues and sales, or in terms of market capitalization.

Ferrari never made an IPO and is not even quoted in any stock exchange market. Ferrari success has to be measured only in terms of Brand Value and Product Value. However, Lamborghini has not been off the race track either but its target market is those customers who go for engine durability. Lamborghini in the luxury segments of the automotive industry. (Vertygo team 2010)

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