What are WF’s distinctive competencies? What are some of the challenges in maintaining these competencies?Whole Foods boasts of a diversified market share, owning 172 stores in different locations N. America and the UK. Since inception, the venture has grown from its primary focus in vegetarian foods to a wide range of natural foods thereby opening its doors to new market.

Apart from the supermarkets, the business venture owns and operates   a number of subsidiaries, namely Allegro coffee company (coffee roasting and processing facility), pigeon cove (seafood processing facility).The company is well known for offering minimally processed quality foods, concentrates in providing ethically accepted business practices as well as providing standardized work environment for its employees.

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