Another common way of doing this is to make the communication a part of the organization’s internal processes. The internalization of the communication process serves to ensure that there are checks to ensure the presence of the function of the communication of information (Danskin, Englis, Solomon, Goldsmith, & Davey, 2005). Formal setups designed to address this need are referred to as Knowledge Management Systems. These systems allow an integration of the entire value chain into the information generation, sharing and utilization cycle of the organization.
Sharing the information with other departments is very important and value chain management is meaningless if total information is not shared among all the related elements of a supply chain. This aspect required multi levels of information which ranges from operational information to strategic levels. Operational information includes capacities and workloads, however strategic information includes mission, vision and the objective statements of the organization. A web-based database can be a viable option for sharing the information and through a centralized server the sharing of information can be accessible and interactive. This helps the organization in both the short and the long run operations and also helps the organization in achieving its objectives. Each link of the supply chain will be linked with the other one and all the related elements of the supply chain would evaluate the efficiencies and performance of all the other links. This information element is very critical that is the reason why this information network must not be exposed to other elements outside the supply chain. Other elements that are located outside the supply chain are direct and indirect competitors. The information is evaluated by different departments and it is utilized by departments like planning, scheduling, marketing and sales. This utilization of the supply chain would generate specific planning and scheduling schedules for the organization at the end of the entire supply chain process (Lambert 2008).
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