Walgreens has always attempted to encourage impulse buying. This form of sales strategy creates a deep loop to most of the pharmaceutical and health care items that it sells. Impulse buying has helped the company grow in sales, similar to the way grocery stores attract the customers to purchase products by placing items such as milk at the rear of the store. This layout strategy that has been chosen by the company is a very surprising one.
Close to 64% of Walgreens’ sales come from the prescription drugs (Mericks, 2006). This layout that Walgreen implements always encourages the customers to look at other merchandise being sold in the store as they head to the pharmacy. However, the layout is not the most convenient for the pharmacy customers who are in a hurry to get in and out quickly.
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