“The World Is Flat 3.0 is an essential update on globalization, its opportunities for individual empowerment, its achievements at lifting millions out of poverty, and its drawbacks–environmental, social, and political, powerfully illuminated by the Pulitzer Prize–winning author of The Lexus and the Olive Tree”.
The World Is Flat is an extremely valuable book written by Thomas L. Friedman. In this book the author presents his own view as well as a general description of the extraordinary changes that have occurred in our time, as advances in technology and communications that are as swift as lightning has created means of communication amongst the people of the world, and has also brought about an outburst of prosperity in India and China, and this has in turn challenged everyone else to take steps so as to stay in place. The author believes that the world is flat in the essence that the fields that were previously considered competitive between industrial and emerging market countries have somehow levelled. For this purpose the author has put forward a number of examples of the comapnies located in India and China that have somehow managed to become a part of the huge global complex supply chains that have also managed to expand their businesses across the oceans by various processes, offshoring in particular, “providing everything from service representatives and X-ray interpretation to component manufacturing. He recalls seeing such major American companies as Dell, AOL, and Microsoft using Eastern teleoperators who are paid much less than their counterparts in the West. He describes how these changes were made possible through intersecting technologies, particularly the Internet, fiber-optics, and the PC” (The World is Flat – I, p.1).
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