Executive Plan
The marketing plan for Rococo Chocolates Company will consist of the challenge the business faces. The situation analysis consisting of company analysis, customer analysis, competitor analysis, climate (PEST) analysis, and SWOT analysis will be done. Further, future marketing strategy consisting of the 4p’s (price, promotion, place and product) will be discussed.
Challenge
The greatest challenge faced by Rococo Chocolates is that of competition since it is not the only firm in the U.K dealing with chocolates. A good example of a competitor is Baruzzo Company that was founded by Raffaella Baruzzo after working as a manager at Rococo Chocolates. This means that the challenge will be to differentiate Rococo products to be different from those produced at Baruzzo’s.
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