The considerations are the marketing objectives and SWOT analysis being conducted with reference to a small manufacturing company producing cast iron kitchenware for consumers.
Marketing objectives will be considered and SWOT analysis will be conducted given the fact that a rival company will be entering the marketing with lower prices, as compared to what are prevailing in the current marketing.
Firstly it is important to define the marketing objectives of a company. The marketing objectives are related to the wider objectives of a company, which are inward facing with regards to growth of the organization, whereas the marketing objectives are outward facing with regards to the position a company wants to take in relation to its targeted markets.
Having identified the problem that a new company is entering the market with lower prices, and after conducting SWOT analysis it is concluded that the new entrant will not be able to produce high quality product considering the low price it will offer.
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