With the passage of time marketing has gained lot of importance and recognition. Evidence is appointment of chief marketing officer i.e. the top man in the area of marketing of a company. This is the same management level as the chief financial officer or other executive officers.
Marketing is basically buying and selling in the market, with greater significance of sales backed by proper advertising campaigns and enthusiastic sales force. It is the aggressive marketing strategies through which some companies gain advantage over their competitors.
Marketing is a process of delivering value to the customers; in turn the company makes profit through increased sales, by means of deployment of a smart sales force backed by aggressive advertising in the targeted markets.
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