Sample Essay

The mechanisms that are placed forward in elaborating social influence are: identification, compliance and internalization. Whereby, compliance means implementing or performing a given order from a superior to avoid punishment or receive a reward. For instance, those did well on implementation of the final solution were promoted while those who did not were transferred or brutally killed.

Therefore, compliance shall encompass both conformity to peer influential behavior and obedience to the ruling elites. Identification is a process whereby an individual due to exposure to certain behavior learns to associate with it in a more powerful way than the model. Some scholars usually refer to it as r role adoption as individuals adopt another behavior without rationalizing that role. Internalization is a social process where the influencing agent succeeds to target person’s attitudes in addition to changed behavior.

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