Sample Essay

Viva La France not just provide great quality of chocolates, we also selling the experience of combining an intriguing atmosphere, interesting food mission is to be a full service. Our goal is to provide our customers with an French relaxing experience that exceed expectations on every visit. We are targeting youngster and working adult who appreciate chocolate and relaxing lifestyle (Drucker, 2006, p 90).

Key to Success

Unique, Innovative & Contemporary:

The creation of a unique and innovative fine dining atmosphere will differentiate us from the competition. The cafe will stand out from the other restaurants in the area because of the unique design and decor. We will offer a fine dining experience in an electric atmosphere with great entertainment scene (Andrew, 2007, p 198).

Location:

Sunway pyramid is the great location with a lot of visitors. Vive La France is also the only chocolate dessert house in the complex.

Reputation:

Customers visiting our dessert house will want to return and will recommend us to their friends and family. Word of mouth marketing will be a powerful ally for our business.

Product quality:

A place with great food, great service, atmosphere and entertainment.

Great Management:

Management will treat every employee equally. We will create an atmosphere where employee’s love coming to work and can earn good money. Great employees make for a great restaurant.

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