The company can bank on some promising opportunities however (SWOT Analysis). If it decides to court new engineers from various countries to its home facility, it will benefit from the status of Canada as one of the best countries to live in from the point of standards of living and stability.
The Canadian dollar is also very strong, allowing many of these engineers from developing countries to support families back home (Beamish). This will attract new and qualified employees. To take further advantage of this, RIM could embark on Symbian like global recruitment waves where new recruits are chosen, made to go through an assessment test and then a grueling boot camp before they enter the firm (Beamish). This will allow larger numbers from different countries to be recruited and also inculcated with the RIM culture at the boot camp which is conducive to the company’s needs.
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