The current government is encouraging higher education and training. With several opposition parties like the Jiusan Society and the China Association for the Promotion of Democracy advocating for the uplifting of the peoples lives, there is increased demand for continuing education.

Technological factors

The fact that china is a fast developing nation in technology, with shanghai being the heart of industry, then this city will offer a good market to NMIT. The fast development in technology means that the firm and the products will greatly be impacted; the firm will have to keep on upgrading its products and services. The fast development may also mean that within a short time the products may be out dated.

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