Sample Essay

Vive La France dessert house is the only chocolate dessert house in the Sunway Pyramid with unique chocolate art products and packaging design. Creative styles of service that will make everyone feel welcome and special. Our food products will be of the finest the quality and prepared with sensitivity and care. We will ‘go all the way’ to satisfy our guests. Portions will modestly sized with an attractive presentation.

The kitchen staff will have the best in culinary education and work experience. Our creative talents will complement one another. The staff will offer the finest service in a cozy atmosphere and offer customers an extraordinarily successful evening.

Pricing and Profitability

We anticipate our total sales to be segmented to two division, 64% take out and 36% for dine in orders to bring in the sales. The gross profit will be 60% of the total sales with the running cost at 33%. Being the only chocolate based dessert house, we face no direct competition from any of the surrounding shop offerings.

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