This is a project plan for LRH Products and the company is about to attend a major trade show inKansas City,Mo.I being a member of the marketing team am supposed to manage the project. All the essential activities like updating the trade show display, to re-stock the collaterals (brochures, signs, presentations), to order new giveaways, to transport the trade show materials and also to make all traveling arrangements. The printed collaterals do not require to be updated as such but certain modifications are required.
The sales staff at the booth on the show will need to be identified, notified and trained. Their clothes will also have to be ordered since their clothes have to be of the company’s patent colors and they must also have the name of the company since its essential to identify the staff with the company and internal marketing has to be strong for a company to be a success.
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