Triple bottom line are a set of values which organizations use to determine whether they have achieved organizational success, that is in terms of environmental, social and economic factors (Brown and Marshall, 2006). This is to say that an organization must always keep in mind and strive to work for the good of the people living in that area and the environment. They should however strive to do this at a profit.

However, many companies are not usually so considerate. Stories have been told about how particular manufacturing companies disposed of toxic waste in a wrong manner, leading to mass cancers. Alternatively, of how they polluted rivers, leading to the destruction of the environment. In order to maintain the triple bottom line, all these factors should be considered.

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