Sample Essay

The ‘Manufacturing Consent’ of media operations written and applied by Edward Herman and  Noam Chomsky say  that elite mass media are united and interlocked with other institutional sectors in ownership, management and social circles. In democratic societies mass media plays an important role. They respond to public concerns and create awareness to the state policies important events and viewpoints. The fundamental principles of democracy depend upon the notion of a reasonably informed electorate  that reflects  public opinion and respond to public concerns Media is an integral part of the society, media need not be controlled or set to a pattern they work united with other sectors.(European Journal of Communication; 2002, pg.147).
Herman and Chomsky’s propaganda model has been named as ‘conspiracy theory’ because of its determined view of media behavior, according to them mass media are instruments of power that mobilize support for special interests that dominate the state and private activity and mass media acts in unison with other sectors, i.e. the academy, to establish, enforce, reinforce and police corporate hegemony. (European Journal of Communication 2002, pg148) .  Herman and Chomsky reject the ‘conspiracy label’ however ‘the Manufacturing Consent’s emphasis is on motives of media behavior, in relation to institutional controls.(Herman and Chomsky ;1988,pg 1-35).The model assumes that media designs should be explained in structural terms. According to Herman and Chomsky there are five major ‘filtering’ mechanisms which structure the news content.

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