The goals to be achieved by manager and the employees should neither be too hard to achieve in order to avoid discouragements and on the other hand, they should not be too easy to attain since this would only give contentment, which is a threat for business survival in today’s competitive world.

Having time limit

Though factors of production such as capital and labor are very important in businesses, time is also equally or even more important. The time set to attain the predetermined objectives should neither be too long in order to make the persons involved remain committed. However, the time set should not be too short to avoid overworking which can otherwise decrease the motivation for achieving the goals.

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