Sample Essay

The significance of expatriate buyers can be highlighted through the consumer products and basic packaged goods. The demand for consumer products is higher compared to the latter and is largely related to population numbers than to the wealth in general.

According to a research conducted by the National Bank of Dubai, Asian expatriates alone constitute around 60 percent of the consumer spending in Dubai. UAE national spending shows more of luxury goods, and high end financial services, but derails considerably in consumer products. Keeping in perspective the demographics of that region, it comes as no surprise to one that most radio stations in that region operate in a multitude of languages varying from English, Hindi and Arabic of course. (Lechner 2004)

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