With social influence brought about by conformity, people will have to think like the other group members. This means that there will not be individual decisions made and this will be poisonous since a person will go to the extent of making personal decisions just as if they were those of a group.

For instance, a person may be interested in buying a car. Since most of the group members have expensive cars, he will be forced to decide to buy an expensive one even though his income is limited. Although this will negatively affect his financial status, he will feel comfortable for he has made a decision, which conforms to the group.

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