Strengths
National Melbourne Institute uses the television and the web as their main tools; they are on social online networks like youtube that is attractive to the young. They have attractive web pages with pictures of the campus, facilities and students to marketing. Their advertisements also show the business managers and owners who have used their training programs to success. They promote their products
Weaknesses
The fact the course in consideration is targets the older and more professional employee, there is need to seek marketing strategies that will attract them, not just the television and the web.
Opportunities
The opportunities for this firm are in the increase in customer base; this means more clients for their products. There are good technological advances that will assist in the marketing and production of the products. The last is the fact that the political and legal situation is encouraging investments. The policies in place are for the benefit of the firm as it expands; by making use of them the firm will reduce the expansion costs into the new market.
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