Stella aims at becoming more actively involved in growth related ventures within its community. This is because, they seek a direct relationship between growth and their customer base. Product assortment allows for shoppers of all ages and sizes to touch common bases with Stella. Continued growth has helped established customer loyalty.
Geographical and demographics stands out as their focal point. Their market is comprised of largely retirees and young families, soccer moms. They don’t track by paper customers or customer habits. They track them by observation. Market share is growing because we have tapped into the Savannah market. We plan to attract and hold market share by customer service.
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