According to the author, globalization 1.0 that lasted from 1492 to 1800 contracted the world from a size large to a size medium, which included the braking down of barriers between countries and governments. Globalization 2.0 lasted from 1800 to 2000, and because of it the world shrank from a size medium to a size small, and the driving factors were multinational companies. Globalization 3.0 started in 2000, and is still going on and is shrinking the size small to size tiny, and the driving force behind it are individuals (Friedman, p.7).
According to the book, the changes that have taken place in the current globalization are not at all new and were perhaps taken into consideration a very long time ago, even though they have truly surfaced at the beginning of this century in a way that is speeding up the rapidity of change. Or it can be said that the changes that have occurred are not new to us, but the rapidity of the pace of these changes and the speed at which this transformation is affecting livelihoods is extraordinary. According to the author of the book, the changes have “created a platform where intellectual work, intellectual capital, could be delivered from anywhere. It could be disaggregated, delivered, distributed, produced, and put back together again- and this gave a whole new degree of freedom to the way we do work, especially work of an intellectual nature” (Friedman, p.7).
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