Tourism is one of the leading economic  pillars of most societies bringing in billions annually. Tourism growth and the hotel industry go hand in hand influencing each others growth. Hotels draw millions gallon liters of water to facilitate the luxury and comfort of the tourists. In India for instance it was a notable problem as the hotels affected the water levels in rivers which are relied upon by the community.

Accor has embarked on encouraging ecotourism. This is nature oriented tourism. This is enhanced through customer awareness creation on the needs to regulate water and other related essentials such as electricity. The hotels also develop conserving and preserving water, reducing solid waste and reducing energy consumption through eco friendly technologies. This has potential benefits and enhances both the society and the hotels sustainability. It in turn leads to added benefits such as reduced costs, reduced liabilities, positive cash flows, high returns on investments and low risks

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