Unique selling points are regarded as all that criterion’s and feature that differentiate a product from its competitors. In terms of Listerine, it holds various USP’s despite having numerous competitors in the market. Listerine has been the first producer of Oral health care products in the market which gives a competitive advantage to it.
Being first means being the pioneer and having seniority in the market leaves a fine image in sight of the customers. The other USP for Listerine is that the company holds all the medical approvals and certifications from higher medical boards which ensure the customers that Listerine is the choice of the doctors and dentists. Lastly, the company has the technology which is not yet available with any competitor making it special for Listerine to be in the market and have a USP (Scott, 2010, p. 45).
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