The second reason that has been listed previously is that of the uselessness of the product or its rare need in the market. Although this is a factor that is taken into consideration right in the beginning of the process, some organizations realize this later and there are certain factors that lead to this realization such as reports from the market or lesser demands by the general public.
This is a factor that also often leads to the shareholders withdrawing from the project which causes the downfall of the entire process and the project remains incomplete. If any of these two situations take place it would be sensible to finish off the entire project as it is plain useless to go on with it in the first place and doing so would just bring about loss for the entire organization and the hard work that has been put into the project would go fruitless and unrewarded. The development process basically would be a useless effort with no outcomes as such.
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