The immediate goal of the company seems to be to find a way to grow in terms of its R&D department by increasing the number of engineers employed. This is needed to keep up to pace with the fast growth in its sales which continually requires new innovation. There is also the measure of research spending as a proportion of sales which is an important figure in the industry. The paper performs a SWOT analysis with regards to this question of rapid growth.
First off, the company has some strengths it can bank on (SWOT Analysis). It boasts one of the best internal cultures in the industry with its employees giving rave reviews about the way the company handles its employees. It was also voted one of the best employers inCanada(Beamish). This will help in attracting new talent away from competitors to the R&D department at RIM as part of the company’s growth measures.
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